The One Club Awards Denver
Student
The One Club Awards Denver
Student
The One Club Awards
Young Ones
SPOTIFY BOOKTRACKS
Spotify, the world's leading music streaming platform, has recently entered the audiobook market. The problem is, only 36% of Gen-Z start and finish an audiobook. To captivate this audience, we made "Booktracks". This innovative new feature is designed to provide a more immersive and captivating experience for audiobook listeners. By creating carefully curated playlists that can be played alongside audiobooks, Spotify hopes to bring a new level of enjoyment and engagement to the audiobook listening experience.
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While a majority of Gen Z’ers choose Spotify, they continue to perceive our platform as a strictly music streaming platform. Spotify is looking to change the Gen Z perception of Spotify only being for music.
The challenge is to find new ways to encourage new and current Spotify users to engage with and discover the world of Audiobooks.
We need to educate new and existing Spotify users about the existence of Audiobooks and get them to consider Spotify whenever they want to dive deeper into the books they love.
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I created a user interface module that integrates with the design language Spotify already uses for its mobile application. This module is minimal and conveys the idea of using music and soundtracks that are already on Spotify to play in cohesion with an audiobook.
To make a bold statement, we also utilized Out of Home (OOH) advertising by placing large billboards in high-traffic areas such as college campuses and city centers. The billboards feature high-quality mockups of popular audiobooks playing with “Booktracks” and corresponding copy.
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UI-UX
Visual Identity
Product Strategy + Thinking
Out-of-Home
Broadcast + Online Video
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Figma
Affinity Designer
Final Cut Pro + Motion
Choose from Spotify’s vast selection of Audiobooks to enter the Booktracks experience. Authors and publishers will custom curate a soundtrack to compliment an audiobook and will play in-sync with the story.
Hear professionally narrated versions of the world’s best books.
Save all the new music you discover as you’re still listening.
