DRINK TO REMEMBER

We’re turning not getting drunk into the better option by leveraging clever humor and social proof.

Ritual Zero Proof is branded as “The Liquor Replacement” meant for those driving, training, making a baby, getting up early, or just have shit to do. We wanted to remove that FOMO feeling and show that maybe its actually better to remember what happened.

We’re calling it, Drink to Remember.

  • The project goal is to promote Ritual Zero Proof, a liquor replacement brand, as the better option for those who want to avoid getting drunk. By leveraging clever humor and social proof, we aim to remove the fear of missing out (FOMO) and show that it is better to remember what happened.

    The project will involve developing a marketing campaign, called "Drink to Remember," which highlights the benefits of consuming Ritual Zero Proof instead of alcohol. The campaign will use humor and social proof to showcase how people can have a great time without getting drunk, and how Ritual Zero Proof can be an excellent alternative.

    The marketing campaign will include various initiatives, such as social media posts and experiential marketing. The aim is to create a buzz around the Drink to Remember campaign, generate user engagement, and build brand awareness for Ritual Zero Proof.

    Overall, the Drink to Remember campaign will promote Ritual Zero Proof as a smart, healthy, and enjoyable alternative to alcohol, targeting individuals who want to avoid getting drunk but still have a great time. The project will aim to drive sales, increase brand awareness, and position Ritual Zero Proof as a leading liquor replacement brand in the market.

  • To create a social media campaign that plays on the concept of "Drink to Remember," we developed a series of ads that feature various scenarios in which individuals might want to remember something important. For example, "Drink to Remember His Name" or “Drink to Remember the Party”.

    The campaign will leverage clever humor and social proof, highlighting how people want to have fun but still remember what happened the next morning. We will use the hashtag #DrinkToRemember to generate user engagement and encourage users to share their own stories and experiences related to the campaign.

    In addition to the ads, we created an Instagram and Snapchat filter that allows users to fill in the blank and take a picture with their own "Drink to Remember" scenario. The filter will provide background information on why someone needed to drink to remember, adding a personal touch to the campaign.

    The social media campaign will target young adults who enjoy going out and having fun but also want to remember important moments. By leveraging social media platforms and engaging content, we aim to create a buzz around the Drink to Remember campaign, generate user engagement, and build brand awareness for Ritual Zero Proof.

  • Print

    Social Media

    Photography

    Production + Post

    UI-UX

  • Cameras

    Lots of Props from Party City

    Affinity Designer

    Adobe Photoshop

    Adobe Lightroom

    Bottles of Ritual Zero Proof

Snapchat & Instagram Filters

The social media filters allow users and potential customers to capture candid photos of their friends in situations that fit the message “Drink to Remember”.

Fill it in

The filter allocates space for users to write in with the pen & brush tool, allowing for infinite possibilities. The social media campaign also captures this finger-drawn writing style!

Work

Ritual